Make Me Happy Salads

First time author Zarine Jalil from Salad Stories, tells simple and engaging children stories with cut fruits and vegetables and the viewers can eat it all up at the end of the session. This book is her first attempt at engaging the young audiences. It has many such fun rhymes and easy to do salads for parents and kids alike.

We design directed the cover and the spreads. It was a fun collaboration and we are very proud of the outcome. It is lovely to see children taking so much interest in this one of a kind book and also eating healthy at the same time.

Handlettering all the rhymes took a while but it was worth the wait and effort as it adds to the DIY feel of the book.

Sharing a few spreads here. 

The book is soon available at all leading bookstores near you. Couldn't be a better reason to pick your copy for a kid or for the kid in you.

Samata.Shiksha

An initiative by the government of Maharashtra aims at providing good quality education to all. Here is a mark we designed backstage to all the hard work put in by the good folks at Comet Media Foundation. Do have a look at their blog and youtube channel of samata.shiksha.

Each unit of book with a circle represents individuals of different communities depicted by different colours coming together, for quality education represented by the star contained in the negative space. 

A mark that promises excellent quality of education to all. Samata means equality in Marathi. 

Greenotels

A mark designed for Greenotels or Indian hotels that practice green methods. 

It consists of a tree at the centre flanked by two leaves on either side suggesting, protection of environment through green practices. In the negative space is the gesture of indian hospitality or the namaste, in this context - a symbol of request to adhere to green practices to protect the environment.

Annapoorna

We were a part of a great journey of developing an identity with an NGO that works in the area of providing a balanced, nutritious meal to young schoolgoing children. Unfortunately this never went into production, nonetheless would like to share the process here.

Brief : A simple and clean identity shall communicate the purity of thought, clean and quality food.
Brand archetype -
Innocent : wholesome, pure, trustworthy, honest, optimistic
Caregiver : selfless supportive, generous, nurturing, altruistic

Process : After some internal discussions, the name Annapoorna was aptly chosen as it is the Indian goddess of nourishment.



Our initial thoughts were along these keywords or guides-

Food for the soul
Goddess Annapoorna’s golden pot and ladle
Health Pyramid
Pure and Fresh
Mother’s nurturing care
Food for growth
Serving and receiving
The Bowl of Compassion

These thoughts visually translated thus :



After discussing these with our client it was mutually agreed to pick the three directions that had potential and develop those further. After some more rework these were the qualifying ones :



However at this stage too, we still felt there was more that could be explored. The pot and the ladle concept was interesting but not there yet. The health pyramid needed a bit more to it. The mother's hand was just not it.

So we started looking for fresh ideas along with working further upon these ones...

The pot and the ladle went through a series of form corrections to make it look a little less forced and more comfortable visually.



It finally looked close.



The pyramid concept looked better integrated and proportionate.



Besides these, some more routes were developed.

+Motherly nutrition+




+Joy of Giving+




+Nutrition for Better Life+




+Motherly Love+




This is where the story of this project was left hanging and we wonder as we look back, if it was to be then which one would it be?

"A Family for Every Child" OUT NOW!!!

The book on all about adoption in India initiated by the Catalysts for Social Action is the new release from DesignMembrane now on stands at CrossWord and Oxford Book Stores all across the country.

Our cover girl is the beautiful Mohini, an adopted child who looks forward to a bright future . The launch at the CrossWord store at Kemps Corner, Mumbai was an apt beginning to the Joy of Giving week that has just come to an end.





DesignMembrane is happy to support the cause of child adoption in this mini step.

The paperback in greyscale spreads and black and white photographs by Sameer Tawade has some very interesting articles on the subject by people from all walks of life who have had the wonderful experience of adopting, some celebrity adopters like Sushmita Sen (actor), Sandip Soparrkar (choreographer) and Raveena Tandon Thadani(actor) and adoptees with their perspective.





Project closure : September 2009

A FAMILY FOR EVERY CHILD

Catalysts for Social Action, a social welfare organization dedicated to the cause of child welfare is currently focused to influence change in adoption practice. We are honored to be associated with their initiative "A Family for Every Child" that will unveil at the Joy of Giving Week, 27th Sep-3rd Oct 2009.
We have designed the identity for this project which is also the name of the book.

Concept: 'A' for adoption, and 'A' completes a 'FAMILY'.
More updates on the book design and the rest soon.