One such effort has been initiated by the India Convention Promotion Bureau sponsored by the Ministry of Tourism, the Government of India to launch a planner to list details on the M.I.C.E. destinations for 2009-10. DesignMembrane was approached by its marketing partner, Hotel and Food Service India Pvt. Ltd.(H&FS), Mumbai for design assistance on a publication that would be an exclusive showcase on the above.
Here are a few excerpts from the journal.
We designed the gate-fold cover like a teaser. The die-cut words by Mark Twain reveal a psychedelia of images from destination India underneath.
The opening page with scattered polaroids of the ten M.I.C.E. destinations with their defining landmarks and a spread from the India section.
The planner begins with a section broadly describing all about India, further leading into each city with a list of hotels, other accommodations, convention centers and auditoria preceded by pre/post convention information on what to do and when to come.
Designed with inputs from H&FS team and well printed at Krishna Art, Mumbai.
Project Closure : May 2009