I understood first what our client had to say and asked if he was open to having an identity for these annual, industrial awards for in-house talent. He liked the idea.
Time for design is always a rarity with many projects I have learnt. We were a week away from the event day. But good ideas always come under the pressure of time!
Two days later when we met the following concepts were rejected...
However, this one gladly made it through.
The plus of this identity is that each year different objects can be used to form the word "INNOVATION".
This was adapted to certificates to felicitate the winners.
Since this was a small budget project we had to opt for digital printing only however we chose special paper for the three positions.
Wish there was a budget to do more experimentation and implementation. But like they say there is always a next time...
Project Closure : November '08
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