M.I.C.E. Tourism Planner

"... the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend and the great grandmother of tradition. Our most valuable and most instructive materials in the history of man are treasured up in India."

-Mark Twain

India is in a continual process of upgrading its M.I.C.E. (Meetings, Incentives, Conferences & Exhibitions) facilities. There are multiple plans on the anvil for more world-class convention centers, airports that contest with the best in the world and efforts to team the famous Indian hospitality with customisation as per a visitor's requirement.
One such effort has been initiated by the India Convention Promotion Bureau sponsored by the Ministry of Tourism, the Government of India to launch a planner to list details on the M.I.C.E. destinations for 2009-10. DesignMembrane was approached by its marketing partner, Hotel and Food Service India Pvt. Ltd.(H&FS), Mumbai for design assistance on a publication that would be an exclusive showcase on the above.
Here are a few excerpts from the journal.

We designed the gate-fold cover like a teaser. The die-cut words by Mark Twain reveal a psychedelia of images from destination India underneath.

The opening page with scattered polaroids of the ten M.I.C.E. destinations with their defining landmarks and a spread from the India section.



The planner begins with a section broadly describing all about India, further leading into each city with a list of hotels, other accommodations, convention centers and auditoria preceded by pre/post convention information on what to do and when to come.







Designed with inputs from H&FS team and well printed at Krishna Art, Mumbai.

Project Closure : May 2009